Orange County Register

Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

I’ve seen good articles recently on how to deal with negative tweeps on Twitter, or on any social platform. One of my favorites, is “Don’t feed the Trolls” by Scott Stratten (@unmarketing).

The truth is, you’re going to deal with negative, unhappy or hurting people every day of your life. You have no control over it. What you do have control of is your response. A few things to think about, when extended negativity happens …

1. Do you need to expose your following to this person?
2. Something you said struck a nerve. This is actually a good thing, because it means you’re making a difference
3. Listening goes a long way. If appropriate, ask them to tell you their story. There’s a reason they reached out to you. Remember that.

Top 10 Articles of the Week — Mined exclusively from Tweepland

• 5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans http://bit.ly/3wMe3p
• Online Ads Are Booming, if They’re Attached to a Video http://bit.ly/2nWP3j via @nytimes
• AUTHORS: here’s a free resource to get some PR listings and additional social media services for your book: https://bookbuzzr.freado.com via @coachdeb
• What “IF” We Redefined Influence? The New Influence Factor in Social Media http://bit.ly/3wbzxS via @briansolis
• Gen Y Ladies- what do you think? RT @RamaTweets  Younger Women Step to Social Beat http://ow.ly/BkJn via @rachellaber
• What She Said: You know, I thought I was writing edgy posts. In fact lots of people have told me so … http://bit.ly/3qsdiL via @sarahrobinson
• Happy Veterans Day. I Mentor-Coach Vets, Wounded Warriors Golf. Golf heals the mind. Pls Support are Heroes http://twitpic.com/6kw46 via @PhilBaker711
• 21 On-Site SEO Tips You Can Give to Your Online Copywriter http://bit.ly/3zpuWa via @seoptimise
• Free Publicity By Being A Subject Expert…http://bit.ly/3BXOX via @journalistics
• How to be a better editor http://om.ly/bueR via @guykawasaki

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!As I reflect on the events of the past week, I am once again amazed at the depth and kindness exemplified by my tribe (i.e. band of twitter followers). These dear people, whom I never would have met had it not been for Twitter, have flooded life with warmth, humor, support, creativity, and friendship. They have given me the opportunity to serve them in a way that has tested me as a professional, and grown my character.

As you delve deeper into the social platform you use most often, may I encourage you to begin looking for those personal growth opportunities. Be aware of occasions when you can listen, meet the needs of others, or simply share kind word. Just when you think you’ve experienced all that Twitter has to offer, you’ll find there’s even more. So go on, dive in.

Top 10 Articles of the Week — Mined exclusively from the Twitterverse

1. @FakeAPStylebook Editors Explain Their Overnight Success on Twitter http://bit.ly/27WjKH via @mediatwit
2. The A-Z of conversion rate optimisation http://bit.ly/wQmbs via @Econsultancy
3. “Educated & Skill-Less,” my essay on how journalism education needs to change http://is.gd/4NYG7 via @JohnAByrne
4. 101 Ways to Promote a New Blog http://bit.ly/2GtXEn via @leeodden
5. HOW TO: Build Your Personal Brand on YouTube http://bit.ly/2KUD1i via @mashable
6. TwitFile.com - Using Twitter To Share Files http://bit.ly/1eBbsj via @SharonHayes
7. Social Media Influencers are not Traditional Influencers http://bit.ly/16J7Vk via @briansolis
8. How we logically justify our emotional desires http://bit.ly/4iRvWH via @copyblogger
9. Why the Def. of Insanity is Stupid http://bit.ly/1eepnU (aka Be Smarter than a Shark) via @ginaparris
10. These sites produce mega content & r quickly gaining in popularity -cause for concern about future of the Web? http://bit.ly/4ibpQn via @rww

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

With the addition of Twitter Lists this week, it made me think about some of the other tools people use to make their Twitter experience more organized and enjoyable. A few of the tools in mine include HootSuite, TwitterGrader, TwitPic, and AllTop … although there are many, many more.

So what’s in your toolbox? Share them in the comments below.

Top 10 Articles of the Week — Mined exclusively from Twitterville

• 12 Awesome social media Halloween pumpkin carvings http://bit.ly/2eU3FM via @10000Words
• I know you’re wondering, “What are the top 100 lists on Twitter?” There you go: http://bit.ly/1CMF02 via @leeodden
• Don’t Feed The Trolls http://ow.ly/x0nW via @unmarketing
• Use Client Comments in Your Content Marketing http://bit.ly/jd7vs via @vincelove
• How brands can use Twitter lists via @dan360man http://bit.ly/3vols
• Best Twitter overnight success story ever? @FakeAPStylebook: 33,000 followers, listed 1,467 times. Days on Twitter: 10 via @mediabistro
• Top 10 Ways Freelance Writing is Like Working Out http://bit.ly/1K1YFX via @debng
• 10 Essential Entrepreneurs to Follow on Twitter http://bit.ly/1dt5CL via @mashable
• How low can you go? Newspaper circulation continues to drop http://bit.ly/4qqSUH via @journalistics
• Study: Educating Your Customers About the Web Could Make Them Smarter http://hub.tm/?BCfoz via @hubspot

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

The 80/20 rule –we’ve all heard it. Where 80 percent of your results come from 20 percent of your efforts. It’s a simple formula, yet many find it hard to weed out the time wasters and focus solely on tasks which yield results. With Twitter especially, the results can be varied. Examples include, building and caring for new relationships, listening, gathering market research, engaging in conversations, following members of the media or news as it happens, or growing your influence with followers who adore you.

I love this saying, “Dig the well before you’re thirsty.” It’s the same with Twitter and the other social platforms. Field of Dreams style, build it and they will come. Set specific intentions, and you’ll accomplish them. Be mindful of what you’re doing and where you’re spending your time. When it’s no longer fun, take a break, turn the computer off and get out and enjoy life.

Top 10 Articles of the Week — Mined exclusively from Twittertown

• University Makes Twitter a Required Class for JRN Students http://bit.ly/3xrWJI via @mashable
• Charmin brings blogging to the bathroom http://bit.ly/1Qvcqs (iMedia) via @leeodden
• How social media can ACTUALLY work http://bit.ly/4zLmzg via @businessweek
• 35 Creative Twitter User Profile Designs http://bit.ly/1Qs1CM via @unbeige
• Why Content is No Longer King (And Who’s Taking His Place) http://bit.ly/2AGQP4 via @copyblogger
• What do you agree/disagree with on the “25 things I wish I’d known when I started blogging” list? http://bit.ly/40vHpn via @mediabistro
• 10 steps for starting a business blog http://bit.ly/D1nmJ via @prsarahevans
• Twitter’s Most Engaging Celebrities [Stats] http://bit.ly/2LASWl via @tweetmeme
• Is Burnout Inevitable in the Creative Industries? http://ow.ly/vciD via @ConversationAge
• Putting the Public in Public Media http://bit.ly/1W0xw8 via @rww

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

Self-sabotage on social media, I see it all the time. When are folks going to get past the confusion, negative self-talk and overall pessimism? It’s time to move forward. It’s time to free up space in your life so that you can be more creative, and produce better results.

Try an experiment this week: deliberately choose to work on the tasks that will yield the most outrageous results. Break free from your routine. In every tweet, Facebook post, YouTube video or LinkedIn update be energized. Be that person that others enjoy following. Be that person who’s interesting. Be that person who is you.

Top 10 Articles of the Week: Mined exclusively from the Twitterverse

• Why Don’t You Leave Me Alone? A Facebook Song http://bit.ly/VnTlP via @unmarketing
• AP and News Corp: Facebook, YouTube, Google Are Exploiting Us http://bit.ly/j9bH6 via @mashable
• Look At Me: Effectively Pitching Bloggers http://bit.ly/6ZpQO via @rww
• Tips for fighting procrastination http://bit.ly/X6bBZ via @WritersDigest
• The Complete Guide to Video Blogging http://bit.ly/WBz0L via @mashable
• Is PR Dead? http://hub.tm/?DGTAV via @hubspot
• FTC Responds to Blogger Fears: “That $11,000 Fine is Not True” http://bit.ly/5j27F via @PaulTTran
• Find out how much $$$ your time-wasting online costs the world economy http://bit.ly/WLpkU via @HuffPostTech
• Escaping Mediocrity: Expect the Unexpected: http://bit.ly/6FilA via  @sarahrobinson
• Kill Your Good Ideas http://bit.ly/ZcLGZ via @copyblogger

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

Social media counts. Within the last six weeks, I’ve seen prestigious organizations among the likes of The Irvine Spectrum Center, HomeAid Orange County, Bravo TV, and Saddleback Church, include social media users on their press lists. As the art of live Tweeting becomes more prevalent, here are a few suggestions for success:

• First, practice makes perfect. It’s not easy juggling tweets, twitpics, audio boos, and video. Practice is the easiest way to improve. Next time you’re at a seminar, fundraiser, fashion show, launch party, or luncheon, make an effort to post during the occasion.
• Second, be ready to engage. As tweeps pick up on and retweet your tweets, validate their participation with a reply or a simple thanks for the retweet.
• And lastly, don’t judge your success by the amount of retweets you inspire. Regardless of retweetabiity, use your twinfluence for good.

Top 10 Articles of the Week — Mined exclusively from Tweetsville

• Only 29% of Americans think that news is accurate. Wonder what percentage of Americans are actually consuming the news? http://ow.ly/rc7L via @badpitch
• 4 Teens Sued for Obscene Fake Facebook Profile http://bit.ly/ZceXQ via @mashable
• Confirmed: Twitter is Saving All Your Tweets, After All http://bit.ly/kwfuU via @rww
• 10 social media visualisations http://bit.ly/Td3rd via @Econsultancy
• How far do newspapers & TV lag behind Twitter in news? 2 hours+ Chart: http://bit.ly/785f5 via @donnafeldman
• The Top 10 Blogs for Writers http://bit.ly/PPJUY via @copyblogger
• Improving your vision in five easy steps http://bit.ly/j2eTM via @ginidietrich
• CONFIRMED: Justin Timberlake Cast in Movie About Facebook http://bit.ly/qLOgo via @mashable
• HOW TO: Plan a DIY Wedding Using Social Media http://bit.ly/g7Qcf via @mashable
• How JWT came to position Bing as a “decision engine” http://sbne.ws/r/2Shf via @steveplunkett

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Puzzled by Twitter’s deep pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

Orange County has really become a hot bed of social media growth and activity. This week alone, there was a Twestival, Social Media for Good gathering, and Gov 2.0 workshop. Both the public and private sectors are jumping on board the online collaboration band wagon. The thread that ties these groups together is their desire for results. Never forget that it’s always a results game; scrap the outreach that isn’t producing results, and complement what’s working with with ideas that are new, fresh and yes, transparent.

Top 10 Articles of the Week — Mined exclusively from Twitterville

• “Why Technology?” A True Story http://ow.ly/pzRG via @jorech
• 14 Practical Ways to Use Evernote http://om.ly/Iteh via @guykawasaki
• Is journalism an industry? Should its size be measured in jobs? http://bit.ly/l3jHy via @jeffjarvis
• SNEAK PEEK: Twitter’s Upcoming Retweet Feature [Pic] http://bit.ly/av3RE via @mashable
• Miss California steals the show http://ow.ly/q4hq via @chelseyveturis
• Fallacious Celebrations of Facebook Fans http://bit.ly/wHCF2 by @cheekygeeky
• Good post [by @JulieTyios ] on Gen Y being THE social media experts http://bit.ly/9dYt0
• The power of @ is universal, expansive, and influential, use it wisely http://bit.ly/1HvAfJ via @briansolis
• The most scientific happiness test, ever http://bit.ly/3nORSG via @unmarketing
• How To End Writer’s Block Forever http://bit.ly/1PqpV via @copyblogger

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]