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Archive for the 'Social Media' Category

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11 Social Media gifts to be thankful for

November 22nd, 2009, 10:00 am by Jon Lansner

socialsundayplain

In the spirit  of the holiday, we asked 11 active local Social Media participants said their were thankful for from this brave new world …


  • EDUCATION: “I’m incredibly thankful that Social Media opened me up to national connections and conversations in the real estate industry. The industry is on the brink of significant change. To be able to engage with some of the people that are at the forefront of some of these changes is exciting. Without my involvement on Twitter and Facebook, I never would have known these fascinating people.” – Linsey Planeta (@linsey)
  • SANITY: “My life is one crazy balancing act that takes up 30 hours of my 24-hour day. You can imagine how far down the list networking, being involved with the community, and doing extracurricular activities has to be. Social Media allowed me to stay connected to my interest groups, news that are relevant to me, stay involved with the non-profit work that mean a lot to me, and my clients in a harmonious fashion so that I don’t feel like I have to live many different lives, and I can maintain sanity.” – Paul Tran (@paulttran)
  • TWEETUPS: “I have met some fantastic people that I respect, appreciate, and genuinely like. Recently I was devastated to find out that a friend and client had lost a young child. I remembered that I had met an amazing floral designer, the owner of Avante Gardens in Brea, at an Irvine tweetup.  I sent her a message asking for help.  Her genuine concern gave me great comfort and peace.  She personally handled creating a beautiful floral arrangement.  Words cannot accommodate my gratitude to her.” – Carolynn Santaniello (@ocrealtress)
  • CONNECTIONS: “I am grateful for a very powerful platform to connect, engage, give, help and learn from the most amazing people! Virtual connections have become a valuable part of my life. Then then having the opportunity to elevate this connection in real life is a most extraordinary and enriching experience! Social Media is a 24/7 free buffet fulfilling everyone’s palette!” – Henie Reisinger (@hennartonline)
  • DEALS: “I am thankful Twitter! I get tons of stuff for free and lots of coupons which saves me money.” – Rhonda Burgin (@burginco)
  • CONFIDENCE: “I am extremely thankful for the contacts. Twitter, blogging and Facebook have changed my career. I have been able to grow a large connection of virtual and real life friends. The creation of that community allowed me the faith to take the risk and start my business in blog management and web design this year. Without the strength of my social network, and the support of my followers I would have never taken the risk.” – Kirsten Wright (@kirstenwright)
  • FREEDOM: “I’m thankful for the freedom as a content creator. I am both writer and publisher. Although I don’t answer to an editor, I answer to people much more important: My readers, who’ll ultimately determine the value of what I produce. Their comments — whether supportive or tough-love — crystalize my ideas. Without access to New/Social Media channels, I wouldn’t have the opportunity to carry on this vital dialog, and for that, I am truly thankful.” – Ron Ploof (@ronploof)
  • GIVING: “My first temptation was gratitude for the ability to connect with so many outside of my usual spheres of influence. Taking another second to ponder brought me to a more humanitarian conclusion. I’m perhaps most grateful for the culture of support and helpfulness from the community. Yeah, there are those who take, take, take. But, by and large, the “wisdom of the crowd” tends to be spring loaded for give, give, give.” – Mel Aclaro (@melaclaro)
  • BRIDGES: “I’m thankful the wonderful connections. It has opened up doors and brought in tons of people that I may have never had the chance to meet. It has built bridges for me across states, provided the opportunity to learn how to engage more people, given me a new avenue with which to help people. I wouldn’t even be writing this paragraph for this article if it wasn’t for Social Media.” – Justin Moore-Brown (@bigheadasian)
  • FRIENDS 1: “I am most thankful for Social Media in enrinching my personal and professional life from all of the wonderful people that I have connected with virtually and had the chance to personally meet. I owe who I am today to all of you.” – Neil Schaffer (@nealschaffer)
  • FRIENDS 2: @sashakane @davidmoyle @suzbroughton @vbesack @remarx @sendchocolate @barbatsea @josephaldrich @queenofspain @shannatrenholm @technosailor @irreverentwidow @rachyrach1 @adrigonzo @anaperiodista @daNanner @DavidKirlew @Dawn_Abraham @g33kski11z @KatieKrafka @MiaChambers @mousewords @nobodys_girl @oakmonster @techbabe @wenditv and, of course, @jonlan” – Gregg Gallagher (@fstop23)

[ Social media tips by email? CLICK HERE! ]


Posted in: Social Media • | 6 Comments »

Why mobile food and Twitter is perfect recipe

November 15th, 2009, 12:00 pm by Jon Lansner

socialsundayplainsOCial sunday asks social media insiders for their wisdom! New-fangled mobile food trucks, powered by social media, has caught the fancy of Orange County marketer Justin-Moore Brown (@bigheadasian) of MoboMedia him …

We’ve all hear about them by now. The “Kogi Kulture” is now practically part of our vocabulary. Mobile food wagons serving up delicious food at all hours of the day, at different locations throughout the LA/OC area. These knights of the NomNom food developed a cult following by combining two key ingredients: Delicious, fresh food & Social Media (namely Twitter), and it has paid off for them in huge ways.

Here’s the top 5 reasons why we can’t get enough of them:

  • It’s a Kulture thing. Maybe it’s all the MTV or LOL catz, but kids these days love late night food runs. The teaser tweets of an upcoming location, the anticipation as you plot with your friends, the driving to random locations, the 45 minute wait … these are all things that whip mild-mannered tweeters into starving, crazy-eyed foodies.
  • Agile. Mobile. These restaurants on wheels know no boundaries. If there are hungry people to be found they will be there. Not bound by the brick-and-mortar of normal restaurants, these trucks can cover an entire city in one day, blanketing cities in that succulent smell and leaving in their wake hundreds of satisfied — and full — customers.
  • A truck for any appetite. At first it started out with Kogi (@kogibbq) and their Mexican/Korean Fusion cuisine. Now there are dozens of trucks serving up anything from Korean Japanese (Corrected 12:10 am 11/16) soul food (@itsbentobaby), to hot dogs (@letsbefrank), to good ol fashioned chicken and waffles (@buttermilktruck). But who are we kidding, all of these are DELICIOUS … so why not try them all! (check out this link to find all of your local food trucks: http://www.findlafoodtrucks.com/)
  • Great chefs. Fantastic marketers. Kogi BBQ has been reaching out to their customers and tweeting their locations for a year now. Their success has garnered them national attention. By engaging their customers, listening to where those hungry folks are, and providing fantastic food and service (they gave everybody free desert for being so patient when I went) it’s no wonder people drive miles just for one of their delicious tacos.
  • Not your typical roach coach. These trucks aren’t serving pre-made burritos wrapped in saran wrap. These trucks serve gourmet food, made to order, fusing textures and tastes — plus they serve them at a great value. Anybody within a 5-block radius can smell the delicious meats and foods grilling away. And the mile long lines speak for themselves.

Did you miss?

[ Social media tips by email? CLICK HERE! ]

Posted in: Social Media • • • • | 14 Comments »

How to battle negativity on Twitter

November 15th, 2009, 11:55 am by Jon Lansner

ssbestbits3Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!

I’ve seen good articles recently on how to deal with negative tweeps on Twitter, or on any social platform. One of my favorites, is “Don’t feed the Trolls” by Scott Stratten (@unmarketing).

The truth is, you’re going to deal with negative, unhappy or hurting people every day of your life. You have no control over it. What you do have control of is your response. A few things to think about, when extended negativity happens …

  1. Do you need to expose your following to this person?
  2. Something you said struck a nerve. This is actually a good thing, because it means you’re making a difference
  3. Listening goes a long way. If appropriate, ask them to tell you their story. There’s a reason they reached out to you. Remember that.

Top 10 Articles of the Week — Mined exclusively from Tweepland

  • 5 Tips for Getting More Exposure from Bloggers, Tweeters and Fans http://bit.ly/3wMe3p
  • Online Ads Are Booming, if They’re Attached to a Video http://bit.ly/2nWP3j via @nytimes
  • AUTHORS: here’s a free resource to get some PR listings and additional social media services for your book: https://bookbuzzr.freado.com via @coachdeb
  • What “IF” We Redefined Influence? The New Influence Factor in Social Media http://bit.ly/3wbzxS via @briansolis
  • Gen Y Ladies- what do you think? RT @RamaTweets  Younger Women Step to Social Beat http://ow.ly/BkJn via @rachellaber
  • What She Said: You know, I thought I was writing edgy posts. In fact lots of people have told me so … http://bit.ly/3qsdiL via @sarahrobinson
  • Happy Veterans Day. I Mentor-Coach Vets, Wounded Warriors Golf. Golf heals the mind. Pls Support are Heroes http://twitpic.com/6kw46 via @PhilBaker711
  • 21 On-Site SEO Tips You Can Give to Your Online Copywriter http://bit.ly/3zpuWa via @seoptimise
  • Free Publicity By Being A Subject Expert…http://bit.ly/3BXOX via @journalistics
  • How to be a better editor http://om.ly/bueR via @guykawasaki

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[ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

Posted in: Social Media • • | 1 Comment »

Why 91 Freeway got a Twitter voice

November 8th, 2009, 12:00 pm by Jon Lansner

Social Sunday, TwitterOrange County Transportation Authority last week officially began a construction project to widen nearly 6 miles of the eastbound 91 Riverside Freeway – a chronic traffic bottleneck –  from Anaheim to Corona. OCTA’s communication strategy includes a healthy dose of social media, especially Twitter. We asked OCTA’s Ted Nguyen (@tednguyen) to explain why the 91 gets its own @91fwy Twitter account, and more ..

  • HOW? The new @91fwy Twitter account comes directly from Fernando Chavarria, OCTA’s community relations officer, who provides the public with firsthand knowledge and up-to-the-minute construction updates. He will tweet the widening project’s progress – and its impact – so the public can be in-the-know before they go.
  • ALSO: The groundbreaking event was OCTA’s first to utilize social media to share instant information via Twitter and Facebook. Orange County social media practioners joined TV, radio and print journalists in covering the start of construction for the freeway. Orange County’s social media community provided live tweets of the groundbreaking by videotaping and conducting interviews as the event was happening. Tweets from the event reached more than 20,000 people with approximately 194,000 impressions or views. That’s a lot of eye balls online without the associated costs of traditional advertising. Social media is providing impressive cost-effective results for OCTA.
  • GOAL: All questions about the project will be addressed. And we will listen to all vents about the freeway. It’s about being there to listen.
  • WHY? @91fwy will help enhance OCTA’s public involvement program to help us listen to the public and address questions and issues as they are posted. Social media along with traditional outreach strengthens OCTA’s ability to communicate with stakeholders to provide the information they need.
  • If you’re not familiar with Twitter you can follow this 91 news stream at http://twitter.com/91fwy without having a Twitter account!

    Did you miss?

    [ Social media tips by email? CLICK HERE! ]

    Posted in: Social Media • Top tale • • | 2 Comments »

    Shared a kind word on Twitter recently?

    November 8th, 2009, 11:34 am by Jon Lansner

    ssbestbits3Puzzled by Twitter’s deep and instantaneous pool of information? sOCial sunday asked PR person Rochelle Veturis (@rochelleveturis) of LPA architects in Irvine to ponder Twitter!As I reflect on the events of the past week, I am once again amazed at the depth and kindness exemplified by my tribe (i.e. band of twitter followers). These dear people, whom I never would have met had it not been for Twitter, have flooded life with warmth, humor, support, creativity, and friendship. They have given me the opportunity to serve them in a way that has tested me as a professional, and grown my character.

    As you delve deeper into the social platform you use most often, may I encourage you to begin looking for those personal growth opportunities. Be aware of occasions when you can listen, meet the needs of others, or simply share kind word. Just when you think you’ve experienced all that Twitter has to offer, you’ll find there’s even more. So go on, dive in.

    Top 10 Articles of the Week — Mined exclusively from the Twitterverse

    1. @FakeAPStylebook Editors Explain Their Overnight Success on Twitter http://bit.ly/27WjKH via @mediatwit
    2. The A-Z of conversion rate optimisation http://bit.ly/wQmbs via @Econsultancy
    3. “Educated & Skill-Less,” my essay on how journalism education needs to change http://is.gd/4NYG7 via @JohnAByrne
    4. 101 Ways to Promote a New Blog http://bit.ly/2GtXEn via @leeodden
    5. HOW TO: Build Your Personal Brand on YouTube http://bit.ly/2KUD1i via @mashable
    6. TwitFile.com - Using Twitter To Share Files http://bit.ly/1eBbsj via @SharonHayes
    7. Social Media Influencers are not Traditional Influencers http://bit.ly/16J7Vk via @briansolis
    8. How we logically justify our emotional desires http://bit.ly/4iRvWH via @copyblogger
    9. Why the Def. of Insanity is Stupid http://bit.ly/1eepnU (aka Be Smarter than a Shark) via @ginaparris
    10. These sites produce mega content & r quickly gaining in popularity -cause for concern about future of the Web? http://bit.ly/4ibpQn via @rww

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    [ MORE: TWITTER | QUESTIONS | JON | REAL ESTATE ]

    Posted in: Social Media • • | Post a Comment »

    7 reasons you can’t hide from new media

    November 8th, 2009, 11:00 am by Jon Lansner

    socialsundayplainsOCial sunday asks social media insiders for their wisdom! The recent #140conf gathering in LA of Twitter and related new media fans was an inspirational moment for Orange County marketer Justin-Moore Brown (@bigheadasian) of MoboMedia. Here’s 7 concepts that stuck with him …

    1. You can run, but you can’t hide: If you aren’t already on social media, your life at some point will be touched by it. If you’ve flown Virgin America, or eaten at Kogi BBQ (@kogibbq) then you aware of this.
    2. No more middle man: Twitter, Facebook, MySpace, etc, are all factors to the removal of the walls and layers of communication between businesses and their consumers. Real time feedback, real time solutions, real time engagement.
    3. The 4 E’s of customer service: Engage your market by asking questions and listening to answers. Excite your consumer base by promoting products through contests, giveaways, and specials. Educate your customers by spreading information of products/services. Evangelize your company by simply doing the above 3. Build a congregation of fervent, loyal customers.
    4. A spotlight and a megaphone: Twitter has allowed anybody to have a voice, and given everyone the chance to be part of the conversation. Ask Mark Horvath (@hardlynormal) how Twitter has helped give a voice to the homeless and face to the situation through invisiblepeople.tv. Ask Drew Olanoff (@drew) how he’s kicking cancer and inspiring others to do the same.
    5. One big family: It’s impossible not to see the instant community that Twitter and Social Media has created. At any conference you go to, the lounge is often the most happening spot. The friends I’ve made through these conferences are just as valuable if not more valuable than the info I’ve learned.
    6. Magnifying media: “New Media” isn’t about creating a new better form of media to replace traditional media, but rather it is to be fused with traditional media, amplifying the message to reach further than either can do separately.
    7. 2 ears. 1 mouth: The underlying theme of many of these panels, is to be engaging, genuine, and real. If you are simply trying to sell or push something without knowing the people you are engaging, you aren’t being genuine, and if you aren’t being genuine, then you aren’t using Twitter correctly, and if you aren’t using Twitter correctly, what are you doing?

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    [ MORE: TWITTER BITS | MARKETING | JON | REAL ESTATE ]

    Posted in: Social Media • • • | 6 Comments »

    Learning Twitter, Hollywood style

    November 1st, 2009, 10:10 am by Jon Lansner

    Social Sunday, TwitterHere’s some noteworthy thoughts gleaned from the “#140conf” — a Twitter fest dubbed “Exploring the State of Now” — last week at Hollywood’s Kodak Theater …

    What actress Mariel Hemmingway said …

    • On Twitter she tries to share the parts of her life that fits her business persona (health and wellness)
    • Twitter is about being yourself. Intimate way to connect with public.

    Other bits of wisdowm …

    • Richard Rushfiled (@richardrushfield) of Gawker says that celebs can now comment thru social media; so traditional media chases those streams.
    • Marketer Neal Rohrbach (@nrohrbach) says nothing worse than Twitter spam. Build trust with your audience first.
    • Linen service operator @unitedlinen says Twitter lets 73-year-old business hear what its clients need. Example: Added hand sanitizer to its product line.
    • Small business consultant Kim Fenolio (@kfenolio) says you never know what results Twitter will deliver for small business
    • Filmmaker Siok Siok (@sioksiok) is making her ‘twittamentary.com’ with content suggestions for her Twitter followers.
    • USC prof Andrew Lih (@fuzheado) says major earthquake gave Twitter big popularity push in China. Twitter is now blocked there by government.

    As for real-time photos on Twitter …

    • What is an inappropriate photo and how to filter for those images? No easy answers found yet!
    • TweetPhoto’s Rodney Rumford @rumford says photo tweets say far more than 140-character text messages.

    What’s next?

    • Marketer Robert Scoble (@scobelizer) likes tweetmeme.com to track popular tweets #140conf
    • Mark Milian @mmilian hates email and wonders if Google Wave will cure his stuffed email inbox!

    And a highlight, for me, was …

    Cancer survivor Drew Olanoff (@drew) mocking the odd nature of social media where few people talk. He told the crowd of a hot iPhone app: THE PHONE! (”instant audio link”) … And urged people to call a loved one!

    Did you miss?

    [ Social media tips by email? CLICK HERE! ]

    Posted in: Social Media • Top tale • • • | Post a Comment »

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