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O.C. hotels trim room rate discounts

November 27th, 2009, 12:01 am · 1 Comment · posted by Jon Lansner

beach-hotelThe lodging experts at PKF Consulting report that Orange County hotels in September saw room rates -11% in a year (that’s $16.74 a night) while 33% of their rooms went empty vs. 34% the year earlier.

However, those rate cuts compare to a 24% year-to-year rate of decline in July and 16% year-to-year drops in August.

Also …

  • All told, countywide “Revpar” — a key hotel cash-flow measure tracking rates and occupancy — was -10% for the month vs. a year ago.
  • By region, 0 of the 7 slices of the county PKF tracks had year-over-year room rate gains; 4 of the 7 slices had occupancy gains; and 0 of the 7 has “RevPar” increases.

    • Note: Chart below shows the month’s average room rate; year’s change in rates; occupancy (occ.) and year’s change; plus the year’s change in “revpar” (Rev. ch.)

    Region Rate Chg. Occupancy Chg. Rev. chg.
    Anaheim $138.01 -5% 66.3% 3% -1%
    Costa Mesa $103.72 -19% 67.8% -1% -19%
    Airport $101.25 -17% 72.1% 4% -14%
    No. OC $91.39 -12% 63.9% 1% -11%
    So. OC $204.61 -12% 63.6% -5% -16%
    Newport $147.53 -15% 68.1% 0% -15%
    Huntington $170.25 -9% 64.0% -7% -15%
    All OC $135.11 -11% 66.9% 1% -10%

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