Orange County Register

sOCial sunday every week will explore a real estate angle to blogging, Twitter, etc. Today, Yorba Linda real estate educator Mel Aclaro (@melaclaro) of MindBridj.com and RealtyU offers his thoughts …

Got an idea? Write it. Post it. And … we’re published. I’m over simplifying here, but only slightly. You’d be surprised. You don’t have to go far to see examples:

• Oft-featured web video service, YouTube. By at least one account, over 28,000 hours of videos (20 hours a minute) are uploaded by common folk like you, me, our nephews and nieces.
• Oft-cited Wikipedia is actually a collection of encyclopedic entries contributed by folks with no more academic prominence than, well, me. Or you.

Can we extend that same philosophy into real estate, to showcase our communities? That is, create a community-driven web site for a city, a township, perhaps a county. That’s exactly what one agent has done: The Crockett Team, a Cleveland-based brokerage.

Staking out LakeCountyBlog, Crockett invited about 20 or so members of the local Chambers of Commerce to participate — at no cost to them — in a community blog hosted by The Crockett Team.

Having done so, the agent facilitates a living, breathing online local information resource with color and character from the written and occasional photographic perspectives of retailers and other business owners who live and work in the community.

Meanwhile, outsiders considering a move to the area, can use the blog to find more information about the region. And, when they’re in need of an agent to help them make that move?

Well, why not contact the hosts of the community blog? A host who was generous enough to facilitate such a resource for the community, and whose image and “home finder center” figures prominently, yet discreetly, on every page of the blog site.

Sounds like a win-win arrangement to me. What do you think?

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